At this point plenty of folks will likely be raising their hands and saying, "There's no way that the world's entire population of 8 billion people could conform to the same, single rule of beauty." Or, people might point to exceptions they know in their personal life, saying, "Yeah, but I know this one guy/gal who's not typically beautiful but is very attractive nonetheless." Quite right. Much, much more goes into beauty than numerical patterns underpinning aesthetics.
On this point, the BBC goes into a lot of detail. They discuss the impact of stereotypically "masculine" or "feminine" features on perceived attractiveness, the negligibility of the relationship between symmetrical features and so-called biological fitness, vast cultural gaps in beauty ideals across the world, including regarding body types, and much more. The BBC also describes what this article described earlier: the impact of social norms on cultural definitions of beauty. Or as Science Alert bluntly says, applying the Golden Ratio to human faces is statistically invalid, "bogus" nonsense.
Realistically, the reader can think of the Golden Ratio as a loose guide to examining and contemplating beauty standards. At worst, talk of perfect faces feeds a potentially usurious, colossal, $46 billion beauty industry (in 2021, per Global Newswire) devoted to milking people's insecurities for as much money as possible. No matter how comforting it might be to believe we've cracked the beauty code, it's best to take what you see in the mirror at face value.
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